Haku
Viitteet 1-9 / 9
Improving the customer service experience
(2021)
It is very important that a company tries to improve the satisfaction of its customers. The aim of my thesis is to improve the experience of Unica's customers by utilizing the information gathered from customers and I am using service blueprint...
Outbound Client Acquisition Methods for Advertising Agency
(2023)
The purpose of this thesis was to identify methods to find potential customers for the case company which is an advertising agency. Besides just identifying the methods, the author also selected the most suitable way of contact for each...
Continued investment in artificial intelligence and its impact on customer satisfaction and more specifically customer behavior
(2023)
The aim of my thesis is to evaluate the impact of the use of Artificial Intelligence on consumers in order to be able to define whether the use of this new type of technology can be an advantage and to know the opportunities to improve the use of AI...
Big Data Apply on Customer Relationship Management
(2021)
The thesis research about the impact of big data on customer relationship including customer acquisition and retention. From the huge amount of big data, strategies and plan of each customer acquisition and retention are drawn and implemented...
CRM acquisition project for a small healthcare company
(2020)
The motivation for the thesis was based on a real case for a small healthcare company, classified to be working in the psychologists’ service field. The main task for the study was to provide a solution for the best suitable CRM software (Customer...
Creating a business model for a digital marketing company
(2021)
in practice, and the final result of this thesis is a functional business model for a digital marketing company. Different service packages that the company will be offering, are also presented and explained thoroughly....
An in-depth study on how to develop marketing activities and customer relationships : Case: Upgraded ry
(2023)
This master’s thesis was commissioned by Upgraded ry, which is a non-profit association for health and well-being startups and innovations in Finland. The author of this master’s thesis worked as a marketing strategy intern at Upgraded ry...
Benefits of Customer Relationship Management software of Satakunta Chamber of Commerce
(2020)
The goal of the thesis is to find out the benefits of the CRM software used in Satakunta Chamber of Commerce. Through various research on the CRM system and survey conducted on the user satisfaction has provided important information about...
Customer Experience Determinants in B2B Physical Retail - Case Company X Retail Store
(2023)
The objective of this study was to cover the dynamics of B2B physical retail in an omnichannel setting within the construction field and find out customers' viewpoints on their customer experiences with the case company ...







